The man behind the thoughts

/The man behind the thoughts
The man behind the thoughts2016-12-31T20:22:52+00:00

A marketing professional, I employ my craft aiding clients in integrating various marketing techniques into their media mix.

Today, I provides strategic thought and direction to enhancements for State Farm’s digital properties. Within this role, I bring a wealth of knowledge and experience in print/web design and integrated marketing—with a passion and specialty for creating branded customer experiences that coalesces across websites, social media, direct marketing, and print. My background is derived from a graphic design degree, master’s (2014) in communication, and award-winning, extensive experience as a creative agency art director, print/web/media designer, college instructor, freelance designer, print/web and social strategist, and conference speaker. In addition, as vice-chair, I launched and still lead @Midwest, an annual social media conference for small- and medium-sized businesses.

Work Highlights

2013 Managed a new function start-up, service, or product

Organized and led a board of volunteers in the planning, development, and execution of a social media conference resulting in a 75% growth in attendance annually from 2010 to 2013. Duties included managing the selection of conference speakers, brand development and implementation, audience analysis, development and implementation of an integrated marketing plan, sponsorships, and the staging of the event.

2013  Led project or team, recognized and made use of skills, abilities, and experiences

Developed an integrated, inbound and content marketing strategy designed to increase alumni engagement through Stories.IllinoisState.edu. Led a team to develop & implement an SEO centric website, implement feeds to distribute stories across the University’s digital & social media presence, and produce strategic, audience focused stories. Strategy resulted in a 250% increase in website visits, a 400% increase in the articles read, and an exponential increase in alumni updates from 2011 to 2012.

 2013 Led project or team, recognized and made use of skills, abilities, and experiences

Developed and executed integrated, multi-channel marketing campaigns designed to increase annual gifts to Illinois State University that resulted in increased gifts by 85% while increasing overall donors by 4% in FY2012. In FY2013, campaigns increased gifts by 67% while increasing overall donors by 5%. Campaigns consisted of direct mail, emails, micro websites, videos, social media posts & ads, posters, signage, digital advertisements, targeted stories, and gorilla marketing tactics.

2012  Continuously learned, developed, and applied business knowledge

Developed and implemented an analytic strategy designed to track engagement and the return on investment (ROI) of various University marketing campaigns consisting of print collateral (postcards, direct mail, posters, signage, and other “gorilla” materials), email, digital graphics, websites and social media posts. Results from the strategy allowed for the University to be more strategic and effective in future marketing campaigns.

2012 Managed a new function start-up, service, or product

For ISU, I developed a social media strategy designed to increase alumni and student engagement. Within this role, I recruited, organized and managed a team of writers, photographers, and videographers to implement the strategies on Facebook, Twitter, LinkedIn, YouTube, Instagram, Flickr, and Tumbler. The results of the strategy resulted in a 50% annual increase in Facebook likes from 2008 to 2013 in addition to a 36% increase in post engagement. Similar growth was achieved in other platforms.