Speaking Engagements

//Speaking Engagements
Speaking Engagements2016-12-31T20:22:52+00:00

@Midwest Social Media Conference

Turn Your Social Customers Into Brand Ambassadors, 2012

Social media channels have transformed customer service forever. No longer are consumers willing to be put on hold, wait for the next available representative or press 1 for… Today’s “I want it now” customers expect instant responses from their favorite brands. Instead of shying away from social media, businesses must leverage their social channels to spread a positive brand reputation, to connect happy customers, and to step up their customer support efforts.Happy customers who get their issues resolved tell an average of four to six people about their positive experiences, according to the White House Office of Consumer Affairs. It pays to treat your customers well, not only for the repeat business, but also to gain the positive word-of-mouth consumers who broadcast across social media. Satisfied customers can become your most influential brand ambassadors. They’ll help to answer customer service questions posted online and also tout their own positive experiences with your business.

View the presentation on SlideShare.

QR Codes: What It’s All About, 2012

QR Codes are simply a gateway between the physical and digital world in order to engage consumers in interactive brand communication that deepens the marketing message, strengthens brand loyalty and drives customer conversions. Discover the best way to use this emerging technology in your marketing and communications plans with the goal of acquiring, maintaining and growing customers more effectively and efficiently.

View the presentation on SlideShare.

Media Relations Or Media Disasters, 2011

What do you do when someone post a negative comment on your page. Do you delete it? Review case studies of recent media disasters and success from this last year and learn how to respond to negative criticism about your brand. Also learn how to monitor what people are saying about you in the social media and web realm with various tools.

View the presentation on SlideShare.

CASE (Council for the Advancement and Support of Education) Conferences

Engaging Alumni Through Content Marketing, 2013

In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.

The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.

Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.

Crisis on Campus: Steering the Social Media Conversation, 2012

When a crisis strikes your campus, how you respond in the realm of social media or your lack of response can dramatically alter the way you manage your communications during the event. Hear two campus communications pros one from each district discuss how best to use social media to lead conversation in a crisis situation. Brian Huonker, Assistant Director, University Marketing at Illinois State University, will discuss how his campus leveraged social media to steer the online conversation following the death of two students. Andrew Careaga, director of communications at Missouri University of Science and Technology, will talk about how Missouri S&T used social media when a gunman drove onto campus in May 2011.

Internal Redesign: No Budget. No Time. No Problem! 2012

What to do when your alumni magazine has had the same look for a decade and there is no dedicated staff for the publication, no budget and a timeline of six months for a redesign? That was the dilemma at Illinois State University, where change is made more complicated by the fact Illinois State is jointly produced by two separate offices with philosophical differences. And yet the full-color, quarterly magazine was revitalized by February of 2011. The reinvented publication has garnered high accolades from the campus community and readers across the country. We are a stronger and rejuvenated team with a better product for having endured the internal redesign process.

Best Practices for Branding and Maintaining a University’s Presence on Facebook and Other Social Networks, 2011

Illinois State University has embraced the culture of virtual relationship building by strategically branding the institution and major events. This seminar focused on the social networking tools used at Illinois State University. During this presentation, I shared the branding guide developed for internal audiences at the institution and discuss how the university used social networking to enhance and market Homecoming.

During this prsentation, participants will: gain insights into how social networks may be used to promote institutions and brands, discover how to organize an institution’s social networking into a single family, and learn how to maintain and present a consistent voice with multiple authors.

The Art and Science of Digital Fundraising , 2010

Branding yourself in social media, 2010

Rotary International

Why Social Media, 2012

Stories are the most impactful way to move people. And through social media, stories can be presented to your brand ambassadors in a way that can shared through their networks. Weither it for brand promotion, volunteer recruitment, solicitation of gifts, stories through social media will maximize your social media efforts.

Illinois State University

Content Marketing, Storytelling for the next generation

In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence. “Stories” manages and delivers content that is search engine-optimized, social media-friendly, and RSS-driven, so that all content can be delivered back to various websites across the Illinois State digital landscape.

The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine. Fueled by multimedia storytelling, STATEside connects our alumni readers back to life on today’s campus, shining the spotlight on our standout students and accomplished alumni.

Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.

View the presentation on SlideShare.

Measuring the ROI of Social Media, 2011

Discover how to measure the ROI (return on investment) of your social media markting plan

Mobile Marketing Presentation Video, 2010

Discover what the term mobile marketing truely means and how to effectively use it in your marketing efforts.

Center for Emerging Entreprenuers

See me, hear me, 2011

A seminar designed to teach you how to effectively utilize audio, vide, and image-based social media such as Flick’r and YouTube in your marketing efforts.

Bringing it all together, 2011

A seminar designed to teach you how to make your different social media accounts and profiles work together. And more importantly, utilize certain tools to measure your efforts.