Research Papers

/Research Papers
Research Papers2016-12-31T20:22:52+00:00

Examining Corporate Brand Storytelling Content Uncover Consistent Pentadic Elements and Fantasy Themes

Through corporate brand storytelling content built from engaging narratives; brands are attempting to build trust between organizations and the consumer in an effort to build brand confidence.

December 4th, 2014|Comments Off on Examining Corporate Brand Storytelling Content Uncover Consistent Pentadic Elements and Fantasy Themes

Viral Video: A Critical Analysis of the Viral Qualities

Brands today are searching for what makes a branded video go viral in a effort to shore up relations with their brand advocates as well as introduce themselves to new publics. But how do brands create a video that will go viral. Within the following research, the questions will be examined to uncover the qualities that makes a viral video.

May 13th, 2014|Comments Off on Viral Video: A Critical Analysis of the Viral Qualities

A Critical Examination of Brand Placement Within Today’s Convergent Media

With today’s explosion of media choices, many without commercials, tomorrows brands are going to have to understanding how today’s convergent media and heighten intertextuality can build a subculture amongst the viewer. Today's fans are not just picking out the recognizable brands within the show, but they are seeking out the brands and their products that exist within the show.

December 8th, 2013|Comments Off on A Critical Examination of Brand Placement Within Today’s Convergent Media

Brand Placement, A Commodification of Lies

The commodity driven marketing of today’s TV shows combined with the real life portrayal of life in teen drama builds a hyperreality that allows the ideology of lying to infiltrate the discourse of teenagers. Will access to unlimited programming from around the world begin to break down these myths? Or will they simply reinforce them, shoring them up by allowing families to select television shows that reflect their own personal myths.

August 10th, 2013|Comments Off on Brand Placement, A Commodification of Lies

High Profile Infidelities: A Comparison of News Frames Used to Depict the Clinton/Lewinsky Scandal and the General Petraeus Scandal

CIA Director General Petraeus had an affair with his biographer, Paula Broadwell. While Clinton and Petraeus both admitted to their indiscretions, Petraeus, unlike Clinton, resigned from office and his public approval ratings dropped 15 percentage points. Could these different outcomes be attributed to the way in which Petraeus’ affair was framed in the media as compared to Clinton?

May 10th, 2013|Comments Off on High Profile Infidelities: A Comparison of News Frames Used to Depict the Clinton/Lewinsky Scandal and the General Petraeus Scandal